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Arietis: A Success Story in Marketing and Automation
Client Overview
Established in 2012 and based in Hyderabad, Arietis has been a leader in Abacus and Vedic Mathematics education, offering innovative and effective learning programmes both online and offline. Known for its commitment to quality education, Arietis sought to further enhance its operational efficiency and expand its reach to serve a broader audience.
Education
Industry:
Challenges
Reliance on organic sales and manual processes for lead generation and finance, limiting scalability.
Offline communication systems caused delays in order processing and customer interactions.
High delivery costs for training services due to inefficiencies and unrealised expenses.
Training partners and stakeholders was time-intensive.
Lack of a centralised community platform, complicating customer communication.
Language barriers hindered expansion to other states in India.
Strategy implemented by RA Services
1) Marketing and Automation
Designed and executed Social Media Marketing, Digital Marketing, and SEO campaigns to improve visibility and drive quantifiable lead generation.
Developed an e-commerce website, automating orders and improving customer experience.
2) Finance and Cost Optimisation
Set up an automated accounting system to record and manage expenses effortlessly.
Reduced the delivery cost of training services by 65% through strategic automation and streamlined processes.
3) Training and Community Building
Created video courses for organisational communications and L&D training, cutting training times significantly.
Developed an online community platform, enabling seamless customer interaction for queries and support.
4) Language Localisation and Scalability
Translated training modules into multiple languages, removing barriers to national expansion.
Results and Impact
92 %
Core Business Automation
65 %
Reduction in Delivery Costs
Reach
Vastly Broader Audience
92% automation of core business activities, boosting operational efficiency.
Significant 65% reduction in training delivery costs.
Quantifiable lead generation through digital marketing efforts.
Enhanced customer satisfaction with the launch of an interactive online community.
Broader reach across India due to multilingual training modules.
Client Testimonial
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